EasyStore

From $29

Powerful Southeast Asian E-commerce Platform

4.5(2,140 reviews)
From $29/moE-commerce Platform
EasyStore

About EasyStore

EasyStore is the leading e-commerce platform for businesses in Southeast Asia, powering over 50,000 brands across Malaysia, Singapore, Thailand, and beyond. Built specifically for the ASEAN market, EasyStore offers deep integrations with regional payment gateways, social commerce channels, and local logistics providers.

The platform's omnichannel approach unifies online store, social selling, and physical retail into a single backend. Merchants can sell simultaneously on their own website, Facebook Shop, TikTok Shop, Lazada, Shopee, and more — all managed from one dashboard. EasyStore's SEO tools, loyalty programs, and marketing automation make it the preferred choice for serious Southeast Asian merchants.

Pros

  • Built for Southeast Asia with local payment and logistics integrations
  • True omnichannel: website + social + marketplace in one dashboard
  • TikTok Shop, Lazada, Shopee, Facebook Shop integrations
  • Built-in loyalty program and marketing automation tools
  • Mobile-optimized store builder with 100+ templates

Cons

  • Primarily focused on SEA — less suitable for Western markets
  • App ecosystem smaller than Shopify's
  • Advanced features locked behind higher-tier plans

User Reviews

4.5/5(2,140)
KL
Kevin L.VerifiedMalaysia Merchant
Jan 2026

EasyStore is the best platform for Southeast Asian merchants. The Shopee and Lazada integration alone saves hours daily. Built for our market — payment gateways, local logistics, everything works perfectly.

RS
Rina S.Verified
Dec 2025

Switched from Shopify to EasyStore and the localized features are miles ahead. TikTok Shop integration works flawlessly and the omnichannel inventory management is exactly what a growing brand needs.

BC
Ben C.Verified
Nov 2025

Great platform for Asian market sellers. The team clearly understands local business needs. The loyalty program feature is excellent for customer retention. Would love to see more international payment options.

About These Reviews

Verified reviews come from authenticated users who have used the platform. Data aggregated from multiple trusted sources.

TrustpilotG2Shopify App StoreCommunity

Quick Info

Company

EasyStore Sdn Bhd (Malaysia)

Category

E-commerce Platform

Rating

4.5/5.0 (2,140 reviews)

Users

50,000+ brands

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