Introduction
Brevo (formerly Sendinblue) is a comprehensive all-in-one marketing and CRM platform trusted by over 500,000 businesses worldwide. It combines email marketing, SMS campaigns, WhatsApp messaging, live chat, CRM pipelines, and marketing automation in one cost-effective suite — making it the most complete small-business marketing platform available.
What makes Brevo stand out is its pricing model: unlike competitors who charge based on list size, Brevo charges based on emails sent, meaning businesses with large but infrequently emailed lists get significantly better value. Its drag-and-drop email builder, intelligent segmentation, and pre-built automation workflows make setting up sophisticated campaigns straightforward.
Pros
- Pricing based on emails sent rather than contact list size — far better value for large lists
- Complete omnichannel suite: email, SMS, WhatsApp, chat, and CRM in one platform
- Advanced marketing automation with visual workflow builder and behavioral triggers
- Strong deliverability rates backed by Brevo's own dedicated sending infrastructure
Cons
- CRM features are less advanced compared to dedicated CRM platforms like HubSpot
- Email template design options are somewhat limited compared to Mailchimp or Klaviyo
- Customer support response times can be slow on lower-tier subscription plans
User Reviews
Switched from Mailchimp to Brevo and immediately saved $200/month thanks to the contact-count independent pricing. Email deliverability is excellent and automation workflows are far more powerful than expected.
Brevo's transactional email features are solid and the CRM pipeline is surprisingly capable for a marketing tool. SMS and WhatsApp integration in one platform is a major time saver for our client campaigns.
Best value all-in-one marketing platform for startups. Free plan sends 300 emails/day which covered our first year. Automation flows are intuitive and deliverability rates are consistently above 95% on our campaigns.
Great for email newsletters with large contact lists. Template library could be more modern but the drag-and-drop builder is functional. Customer support via chat is responsive on the Business plan tier.
The behavioral email automation is extremely powerful. Set up a 12-step onboarding sequence with conditions and it works flawlessly. The analytics dashboard gives us exactly the data we need to optimize campaigns.
About These Reviews
Reviews marked with "Verified" come from authenticated users who have actually used the product. We collect reviews from multiple sources to ensure comprehensive coverage.
Quick Info
Company
Brevo (Sendinblue)
Category
SaaS · Marketing · CRM
Rating
4.6/5.0
Users
500K+
